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Digital Marketing Software Development

Let’s build next-generation marketing platforms together

For over ten years, Zimalab has been creating custom web tools for digital marketing that help agencies, brands, and startups get ahead. We build secure, flexible software that slots right into your existing setup — think social media, CRM, or analytics tools — making it simple to run smarter campaigns, boost your conversions, and get your brand noticed

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automation
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Expretise

We create clever, tailor-made software to streamline your work, delight your customers, and drive real results

From campaign management and automated content tools to platforms for SEO, PPC, or affiliate marketing, we’ve got you covered. We use the latest tech to build apps that connect smoothly with Google, email marketing systems, lead generation tools, and ad analytics. Whether you want a social media dashboard, an automated marketing system, or a tool to track and improve conversions, we’ll deliver something that fits your business like a glove

Consultation

Get Your Free Digital Marketing Consultation Today

We build innovative web solutions designed for the digital marketing. Book a free strategy session with our team to assess your business objectives, craft a customized system architecture, and deliver a clear, cost-effective roadmap to launch your MVP. Whether you’re creating a marketplace, SaaS platform, or analytics dashboard, our experienced developers will help you validate and scale your concept fast

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35
INDUSTRY SECTORS
100%
JOB SUCCESS ON UPWORK
10
YEARS OF EXPERIENCE
250+
SUCCESSFUL PROJECTS

We provide

Development Services

Omnichannel Campaign-Management Dashboard Creation

We put together straightforward systems that let marketers keep an eye on all their campaigns from one spot. Pulling in info from social media, emails, SEO, PPC, and affiliates, these dashboards make it easy for teams to sort out plans, get things rolling, and check results as they happen. We've got things like automated steps, simple drag-and-drop for scheduling content, and handy analytics to help tweak conversions and sharpen up every ad interaction. In the end, it's one place where everyone can chip in, watch the important numbers, and jump on useful info without delay

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Omnichannel Campaign-Management Dashboard Creation
Email-Marketing System Engineering
Customer-Data Platform (CDP) Integration & Build-Out
Lead-Scoring and CRM Integration Services
Pay-Per-Click Bid-Management Software Build
Content-Management System (CMS) Extensions & Plugins
UI/UX Design for Real Estate Platforms

We deliver

Solutions

AI-Driven Email Subject-Line Generator

Get more people opening your emails with a smart tool that writes engaging subject lines and picks the best time to send them to each person

Cross-Platform Campaign Orchestrator

Run your ads across different platforms from one easy-to-use dashboard. Drag and drop to plan your campaigns without the hassle

Predictive Lead-Scoring Microservice

Our AI sifts through customer behaviour to pinpoint the best prospects, so your sales team can focus on the ones most likely to buy

Social-Listening Sentiment Analyzer

Keep an eye on what people are saying about your brand online, spot any shifts in their feelings, and get a heads-up if trouble’s brewing

Smart PPC Budget Allocator

Make your ad budget go further with automatic bidding tweaks and handy controls for Google Ads and other platforms

Creative-Asset Generator

Whip up fresh, eye-catching ad variations with AI to keep your campaigns lively and relevant

Real-Time ROI Dashboard

See how your campaigns are doing in real time with updates sent straight to Slack or Microsoft Teams, so you can act quickly

Real Estate Chatbot and AI Assistant

Automate lead capture, property recommendations, and FAQs with intelligent AI assistants. Integrated into your website or app, our bots enhance user engagement while reducing manual agent workload

Custom Real Estate Portal for Agencies and Enterprises

We build custom portals for agencies, developers, and enterprise clients that handle everything from document management and integration workflows to agent commissions and client onboarding

Solutions for business

Which institutions benefit from custom digital marketing software development?

Digital Marketing Agencies

Get tools that make your campaigns shine. Manage projects, create reports, and collaborate with clients effortlessly

E-Commerce Companies

Boost sales with automated promotions, smarter conversion strategies, and CRM integrations that help you reach the right customer

Media & Publishing Houses

Simplify your social media workflows, keep tabs on what your audience loves, and make ad operations smoother

Affiliate Networks

Gain full visibility over lead generation, commission tracking, and performance analytics

SaaS Providers

Add marketing automation to your platform, letting your clients run their own campaigns with ease

Retail Chains

Win over customers with promotions based on real data and stay ahead with instant competitor insights

Real Estate Auction Platforms

Enable secure bidding, virtual property walkthroughs, and real-time user verification in a seamless online format

HOA and Community Managers

Simplify fee collection, document storage, communication, and facility bookings with custom admin panels

Our performance

Case Studies

Music Lessons Online

Rebuild a comprehensive learning portal dedicated to teaching musical instruments, featuring a subscription-based access model with a curated catalog of songs and artists.

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Music Lessons Online
Online Education Marketplace

Upgrade and rebrand online education marketplace for teachers and tutors search and implement new functionality

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Online Education Marketplace
ERP Solution for Car Repair Business

Develop a CRM/ERP solution for a chain of 500+ car bodyshops with dashboard for orders and supply management

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ERP Solution for Car Repair Business
CMS for Spanish Language Schools

Develop a multilingual site for chain of Spanish language schools with a rich custom CMS to manage all static and dynamic content

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CMS for Spanish Language Schools
Trading Signals Dashboard

Build a real-time dashboard with personalized signals for currency trading

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Trading Signals Dashboard
Security Management System

Develop a SaaS software to manage ads and threats blocking lists to reduce malware infection and other security vulnerabilities

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Security Management System
Powernapp – Hotel Booking platform

Web application for booking hotels with special offers for SME and integrations with RezExchange, Cubilis and Smarthotels

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Powernapp – Hotel Booking platform

Our Processes

Digital Marketing Software Development Process

Discovery & Strategy

The discovery phase involves gathering requirements, understanding business goals, defining the target audience, and outlining the project scope. This step ensures that both the development team and stakeholders are aligned on expectations, timelines, and functionality.

UI/UX Creation

In this phase, designers create wireframes, mockups, and interactive prototypes that reflect the application’s user experience and visual style. The goal is to craft an intuitive and visually appealing interface that aligns with user needs and brand identity.

Agile Development

During development, the frontend (client-side) and backend (server-side) components are coded based on the approved designs and technical specifications. The frontend focuses on responsive user interfaces, while the backend handles data processing, logic, and integration with databases and external services.

3rd Party API integrations

We incorporate necessary third-party APIs to expand the application's functionality, such as payment gateways, data sources, or external services, ensuring secure and reliable integrations. This step involves configuring API connections, handling data exchanges, and testing interactions to seamlessly add new capabilities.

Quality Assurance (QA)

QA involves thorough testing of the application to identify bugs, ensure functionality, and validate performance across different devices and browsers. This includes manual and automated tests to verify usability, security, and compliance with requirements.

Live (Deployment)

The final step is deploying the software to a live production environment, making it accessible to end users. Post-launch support may include monitoring, bug fixes, and ongoing improvements based on user feedback and performance analytics.

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Our Skills

Tech Stack

React.js
React.js
Vue.js
Vue.js
PHP
PHP
Python
Python
Django
Django
Symfony
Symfony
Javascript
Javascript
Node.js
Node.js
Laravel
Laravel
FastAPI
FastAPI
Chat GPT
Chat GPT
AWS
AWS
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About Us

Why Choose Us

Industry-Focused Expertise

We blend marketing know-how with tech skills to create software that actually solves your business challenges

End-to-End Development

We handle everything — from the big idea to the final product — making sure it’s scalable, secure, and easy to use

Seamless Integrations

Our systems integrate with CRM, social media, Google tools, and third-party apps to keep your data connected

We're proud to work with

More than 200+ companies trusted us worldwide

What Clients Say About Us

Testimonials

Zimalab are a brilliant company who I've been using for years. Reasonable, fair and always get the job done. Highly recommend.

Deniz
Head of Marketing Automations Agency

They were great about turning around results as our requirements changed. They rarely said, “We can’t do that.”

Peter
Design Engineer, Corrosion Electronics Pty Ltd

Zimalab rapidly delivered a flawless end product that seamlessly integrates with compatible systems. Communication was strong and occurred on a daily basis.

Rob
Co-Founder, POWERNAPP

These guys are great. I have worked with them for a long time and I am in the process of starting multiple projects with them again.

Evan
Web Architect, Geiger

Zimalab is doing an absolutely amazing job! We worked with a full-scale website development from scratch and did so in a fairly agile fashion for around 3 months.

Oliver
Founder of Cleaning Services Startup

They understand our requirements and work hard to make it happen!

Brad
vCIO, The Shoe Hospital

FAQ

Frequently Asked Questions – Digital Marketing Software Development Services

What is digital marketing software development?

It’s the process of creating custom software platforms that help companies plan, execute, track, and optimize their marketing activities across channels like social media, email, SEO, and PPC

How much does it cost to build a marketing automation platform?

The cost depends on the scope, features, and integrations you need. Projects can range from a few thousand dollars for simple tools to enterprise-level systems costing six figures

What are the core features of a digital marketing software solution?

Core features include campaign management, automation workflows, analytics dashboards, CRM integration, lead generation, content scheduling, and reporting

Can digital marketing software integrate with social media platforms and analytics tools?

Yes. We integrate platforms with Facebook, Instagram, LinkedIn, TikTok, Google Analytics, and other tools for streamlined data flow and centralized management

How does AI improve digital marketing platforms?

AI enables smarter targeting, predictive analytics, conversion optimization, and personalized content — helping brands improve customer experience and ROI

How long does it take to develop digital marketing software?

Simple apps can take a few months, while complex multi-module platforms with advanced integrations may take 6–12 months or more

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